Search Engine
Marketing in today’s day and age is considered one of the most effective
mediums to gain a good amount of visitors through the advertising you do for
your site. This makes it necessary thus to optimize your PPC campaign through
an agency adept at handling AdWords management in Melbourne. Doing so helps in performing two main tasks -
a.
Increase click-through rate
b.
Lower cost per click
Now you may wonder how the Google Ads Management Company performs
these tasks. As you read the article below you will get an insight into this.
·
Lower
Bids
This is the
first step in lowering the cost per click. Basically, the company that holds a
good hold in handling PPC management in Melbourne makes sure to lower the overall bids. This goes on to support in
lowering the average CPC or cost-per-click of the Google Ads campaign thereby
increasing the exposure of the business on the search engine and leveraging
lead generation for them as well.
·
Review
Keywords and Add Lower Competition Keywords to Leverage Conversion
It is
important to remember that an organization specializing in AdWords management
will make sure to do a thorough review of the keywords and create ad groups
with lower competition keywords in them. This is because they understand that
despite these having a lower search volume it will cost a considerably less
amount of money thereby ensuring higher conversion rates.
·
Increase
Quality Score
The third task
performed by the expert Adwords agency
in Melbourne is increasing the quality score of your PPC campaigns. This is
due to its importance in determining the quality of your keywords, ads, and the
landing pages as a whole. So, in short, if your quality score is high, the ad
will be relevant to the audience. This in turn will help in reducing the
overall cost and improve the search rankings for you. So, this is another area
that is taken into strict consideration by the organization handling this task.
·
Create
4 Ads per Ad Group
Fourth the important area they focus upon is creating four ads per group. This means creating
one expanded text ad and one responsive search ad in every Google Ads ad group.
This helps in enhancing the click-through-rate for the business and reducing
the average cost-per-click for them as a whole.
·
Enhance
Landing Pages
A very an important task performed by the expert PPC Agency in Melbourne is enhancing the landing page of the business site.
This is done employing steps which include-
a.
Utilizing a design that is
responsive in nature
b.
Making sure the ad copy is in
sync to what the landing page offers
c.
Testing the speed of the
landing page on devices like mobile phones as well as desktop
On all these tasks getting performed the
business is able to gain more visitors successfully and improve their overall
click rates as well exponentially.
·
Use Keyword
Planner
Last important a task performed by the company is using Google Keyword Planner to help the
business locate short and long-tail keywords respectively apart from offering
them a display of the bid ranges for the advertisers. This, in turn, goes on to
help them get an insight into the overall costs that they have to incur for each
click made.
Concluding, through the adherence of the tasks listed above, the agency adept at handling PPC campaigns in Melbourne helps the business improve its visibility and lower its cost-per-click.
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